Juicy Couture -The Casual And Formal Gift Markets

Beginning with a bang in the last quarter of the 20th century and inexorably extending well into the first decade of the 21st century, the unremitting societal emphasis on personal identity and its accompanying personal wear has undoubtedly taken the hot seat in the area of personal purchases. Juicy couture has been one of the grand pioneers of the personal wear market and has since the years of its inception, that is way back in the year 1994, successfully showcased and marked a highly appealing range of such personal items as sun glares, ladies handbags, men’s and women’s purses, Juicy Couture Jewelry, perfumes and kids wear items.

The focused themes that runs through the entire range of personal wear items which are manufactured, showcased and marketed by Juicy Couture is Casualness and Personal Identity. Juicy Couture was one of the first companies to have understood the connection between these two evolving human traits and accordingly seized the initiative through a brilliant team of artists and marketing planners, thereby meeting the personal demands of an evolving society of personal consciousness. Along with this unmistakable trend towards personal identity.

Juicy Couture made its commercial debut in 1994 at Arleta, California under the leadership and ownership of Gela Nash-Taylor and Pamela Skaist-Levy. The company’s personal wear products retail through mega store chains throughout North America as well the overseas. The company is now owned by the fashion giant Liz Claiborne with a market net worth of USD $288 million and continues to expand the range of its many personal wear products. In the course of its new ownership and management, Juicy Couture has been popularized by its trademark terrycloth and Juicy Couture Handbags.

In tracking the success history of Juicy Couture, it is now obvious that campaign slogans have been one of the main mind pullers of a captive buying audience. Slogans such as “Go Couture Yourself”, and “Smells like Couture” reflect the mental preference of a contemporary society which is personal human identity. JC merchandise is authenticated through its genuine labels lie tags of various colors or metal engravings, etc.

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A Review Of The Abercrombie Summer 2010 Fashion Line

Each quarter, the fashion super giant Abercrombie releases a new line of clothing to the masses. The Summer 2010 was a good quarter for Abercrombie, who released six new collections for men. Each subset in the collect allows men to dress for a different circumstance.

Juicy couture is the first collection put out for Summer 2010. The top for this collection is actually an assembly of three different tops. There is a V-neck at the core, with a classic plaid shirt over that. A rugged hooded jacked is placed over the ensemble. To finish off the look, a pair of brown cargo shorts fit to make a casual yet stylish appearance.

A cleaner look is the “Making Moves” collection. This look is only a polo shirt and Juicy couture jewelry. It is simplistic, clean, and great for any casual and formal event. The polo is navy blue with white stripes, so it complements the dark color of the jeans. The dark colors allow the collection to be worn in all types of occasions that men find themselves in.

“Cabrewing” is more rugged than Making Moves, but still considered to be preppy. This time the top is a plaid Juicy Couture clothing that reminds onlookers of a stylish lumberjack. The bottoms are a pair of tan shorts with a dark leather belt. This collection comes in at about $120 in total. The collection is more casual than Making Moves is, perfect for a night out on the town or a day at the local golfing range.

“Stealing Home” is a new-age look that doesn’t include a top, but a jacket and a pair of shorts. The dark jacket is something you would see most men wear in casual settings, while the shorts are patterned and light grey. When put together the collection gives off a look of a preppy version of rap apparel. The Juicy couture sunglasses might not be best suited for the Summer months, but looks great when the temperature starts dropping in the Fall.

“Beer Run” is a return to the college scene. As the name suggests, this is the type of collection you would see the average fraternity member wearing. A simple white undershirt with a plaid button-up shirt and a pair of regular denim shorts make this collection pop. The total for this collection comes at a bit of a higher price with $140, but it’s a collection that can be used in any casual occasion.

In Conclusion

Collections by Abercrombie are blueprints for success- you can mix and match Juicy Couture Handbags in each collection if you should so choose it. Make each collection your own by adding other items from the store into the collection or to take out items you weren’t a fan of in particular.